FILA – Rise of the Independents

FILA USA celebrates Fall 2013 with a 12 part video series: RISE OF THE INDEPENDENTS. At a time when brands seem to be delivering ‘Us or Them’ ultimatums to their fans and retailers alike, these spots celebrated the sneakers and the independent retailers who have built the business from the ground up. This is the final 7 minute documentary focusing on FILA and their place in sneaker history.

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